pangea
Co-created with Zoë Ene.
Pangea is a service that aims to foster cultural awareness and appreciation in America through food.
The cultural diversity that my partner and I share inspired us to pursue this opportunity in the market. We wanted to highlight underrepresented cultures in America by sharing their cuisines with our customers. Over the course of this project, we conducted extensive research and developed prototypes that led to a final business proposal.
While Zoë brought brand identity and user experience to the table, I focused on product development and financing. Together, we developed the complete Pangea service experience.
Process
To validate our idea, we started off with surveys and interview to gauge the interests of our potential customers. We developed a relationship with a student chef at Johnson & Wales University which helped take the idea to the next level. We also spoke to dedicated foodies and instagram food influencers.
Confident with our research, we built a series of prototypes that helped test out the customer experience. We took the necessary steps to validate our concept, and prove that it would be a sustainable and impactful venture.
